Happening right now in our beautiful neighbourhood from June 11th to 13th, 2025, the prestigious Bali & Beyond Travel Fair (BBTF) shines a global spotlight on Indonesia’s incredible tourism offerings, with all the action centered right here in Nusa Dua! If you’re staying with us at Merusaka during this time, you might notice a special, dynamic energy in the air – a vibrant international buzz that speaks to Bali’s important place in the world of travel.
While BBTF is primarily an event for those within the travel industry, understanding its significance can offer a fascinating “insider’s look” into what makes Nusa Dua a world-class destination. As your friendly hosts, we’re excited to share a little about this major event happening in our backyard and what it represents for the future of Bali tourism that all of us get to enjoy!
What is the Bali & Beyond Travel Fair? Indonesia’s Premier Tourism Marketplace
Think of BBTF as the most important annual “gathering of the tribes” for Indonesia’s tourism industry. It is the nation’s leading international Business-to-Business (B2B) travel exhibition.
- Its Core Mission: The primary goal of BBTF is to connect Indonesian tourism “sellers” with “buyers” from all over the world. “Sellers” include hotels like ours, tour operators, attractions, and representatives from different Indonesian provinces. “Buyers” are international travel agents, tour wholesalers, MICE (Meetings, Incentives, Conferences, Exhibitions) organizers, and others who create holiday packages for travellers like you.
- The Goal: By creating this vibrant marketplace, BBTF aims to promote the incredible diversity of travel experiences available across the entire Indonesian archipelago – truly showcasing “Bali & Beyond.” It plays a vital role in fostering partnerships, driving tourism growth, and keeping Bali and Indonesia at the forefront of the global travel conversation. The event is often strongly supported by Indonesia’s Ministry of Tourism and Creative Economy, underscoring its national importance.
Why Nusa Dua is the Chosen Stage for This Global Gathering
The fact that BBTF consistently chooses Nusa Dua as its home year after year is a powerful testament to our enclave’s exceptional capabilities as a MICE destination.
- World-Class Venues: Nusa Dua is home to state-of-the-art convention centers, such as the Bali Nusa Dua Convention Center (BNDCC) and the Bali International Convention Centre (BICC), both located within our ITDC complex and designed to host large-scale international events seamlessly.
- Exceptional Accommodation: The high concentration of sophisticated international hotels and resorts in Nusa Dua, including Merusaka [link to Merusaka Accommodation], provides thousands of high-quality rooms to comfortably and conveniently house the international and domestic delegates attending the fair.
- An Integrated and Secure Environment: The master-planned ITDC Nusa Dua complex offers a secure, beautifully landscaped, and well-managed environment. This creates a setting that is highly conducive to professional business meetings, networking, and ensuring international guests feel safe and comfortable.
- Proven Track Record: By successfully hosting major events like BBTF and numerous high-profile international summits, Nusa Dua continually proves its reputation as a reliable and professional hub for global gatherings, reinforcing our position as a leading MICE destination in Asia .
What an Event Like BBTF Means for You as a Visitor
So, if you’re here on a relaxing holiday, what does all this industry activity mean for you?
- Experiencing the “Buzz”: You’ll likely notice a lively and cosmopolitan atmosphere in Nusa Dua during these few days. The area will be buzzing with travel industry professionals from dozens of countries, filling hotels and restaurants with dynamic conversations about the future of travel. It adds a unique, energetic layer to the usually serene ambiance.
- Seeing Nusa Dua at its Best: When the global travel industry comes to visit, you can be sure that Nusa Dua is putting its absolute best foot forward. It’s a time when the entire enclave is focused on delivering the highest standards of Balinese hospitality, service, and professionalism, which benefits all our guests.
- A Glimpse into the Future of Travel: It’s interesting to know that the discussions happening and partnerships being forged at BBTF this week will shape the tour packages, hotel offerings, new airline routes, and emerging destinations that will become popular for Bali visitors in the years to come. You’re staying in a place where the future of travel is being crafted!
- Minimal Disruption to Your Holiday: Most importantly, please be reassured that BBTF is an event largely contained within the convention centers and specific meeting areas of delegate hotels. It should not disrupt your ability to enjoy Nusa Dua’s beautiful beaches, relax by our serene pools, or dine at your favorite spots. You might notice slightly heavier, more organized traffic around the ITDC complex during peak event times, but it is typically very well-managed.
- A Sense of Pride in Your Destination: Knowing you are staying in a destination chosen to represent the best of Indonesian tourism on a global stage can add a sense of pride to your visit. It affirms that you’ve chosen a location recognized internationally for its quality and significance.
Merusaka: Proud to Welcome the World to Nusa Dua
Here at Merusaka Nusa Dua, we are always proud to be part of a destination that hosts such prestigious international events. Our own comprehensive facilities are perfectly suited to accommodate MICE delegates, host associated functions, and contribute to the sophisticated hospitality offering that makes Nusa Dua the ideal choice for events like BBTF. We believe the same qualities that make Merusaka a wonderful base for your holiday – our serene environment, attentive service, and commitment to showcasing Balinese culture – are what make our enclave a world-class destination for business and leisure alike.
Conclusion: A Hub of Hospitality & Opportunity
The Bali & Beyond Travel Fair is much more than just a trade fair; it’s a vibrant celebration of Indonesian tourism’s potential and a powerful testament to Nusa Dua’s standing as a premier destination on the global stage.
We extend our warmest wishes to all BBTF 2025 participants for a successful and productive event. And for our leisure guests enjoying a holiday with us during this exciting time, we hope you enjoy the dynamic international atmosphere, secure in the knowledge that your own relaxing experience remains our top priority.
If you have any questions about navigating Nusa Dua during this period, please don’t hesitate to ask our concierge team.
